AYOGaming0 following
Love the game, learn the business
The business behind the games you actually play.

Who owns them, how they really make money, and what nobody tells you about the bits that cost extra.

On the radar
Biggest launch in history
0days to GTA 6

Launches 19 Nov 2026. The maker, Take-Two (TTWO), is public, so you can read exactly how a multi-billion-dollar business bets it all on one release.

New seasons
Fresh battle passes and spending resets across major titles.
Earnings season
Studios report their numbers. We translate what they mean.
Follow the studios
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Take-TwoTTWO
Maker of GTA. Betting it all on one launch.
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NintendoNTDOY
Mario, Zelda, Switch. The most loved IP in gaming.
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RobloxRBLX
Where Gen Z actually plays. Runs on Robux.
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Electronic ArtsEA
EA FC, The Sims. The card-pack economy.
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PlayStation (Sony)SONY
Console, Crunchyroll anime and Sony Music in one.
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Epic GamesWHO OWNS IT
Fortnite's owner. Not listed. Here's who controls it.
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Start here
Electronic ArtsEAThe money machine
Loot boxes: how "just one more pack" became a billion-dollar business

You open a pack, hoping for the player you want. You do not get it. So you buy another. That feeling is not an accident. It is the product.

Ask yourself
When a game sells randomised packs to millions of young players, someone designed the odds. Ask who, and who they were built to benefit.