Plain-English breakdowns of the brands you love. Free.
Love the brand. Learn the business.
You already follow Nike, Netflix and Nintendo as a fan. Ask AYO shows you what's really going on behind them, in plain English. No classroom. No hype. No advice. We just translate.
“Gross margin decreased 320 bps”
“They're making $3 less profit per shoe”
What They Actually Said
The biggest brands just reported. Here’s what they actually said, in plain English.
Nike posted EPS of $0.72 vs ~$0.11 expected, but roughly $0.52 was a one-time tariff refund. Revenue still fell, Nike Direct dropped 9%, Converse fell 30%+, and the stock slipped. Elliott Hill's turnaround is showing early green shoots.
Lululemon beat Q1 FY2026 estimates with $2.5B revenue (+4%), then slashed full-year guidance for the second time this year. Stock fell over 10%. China grew 30%; the Americas fell 3%.
Sony posted ¥12.48T in FY2026 revenue (+4%) with operating income up 13%. Music revenue surged 21%. PlayStation income fell 41.6% in Q4.
Start here
Pick your world
Every fandom has a business behind it. Choose where you want to start.
Gaming
GTA 6, battle passes, loot boxes. Who owns the games you play and how they really make money.
Explore GamingBig brands
Nike, Netflix, Spotify, Disney. What earnings season means for the brands you follow.
Read breakdownsMusic, sport and style
F1, HYBE, Ferrari and more. Want to know when it's ready?
Get notifiedOur differentiator
Every story has a bear case. We always show it.
Influencers get paid to make you excited. Companies get paid to make you comfortable. Ask AYO shows you the case for and the case against, then leaves the verdict to you. It's the habit that protects you from hype: always ask what the other side would say.
No advice. No picks. No “financial freedom” course. We translate, you decide.
The extension
Take the translator with you
The free Ask AYO Chrome extension explains any financial term you highlight, on any website. News articles, work emails, your bank's small print. Highlight it, right-click, understand it.
Get the extension. Free.Wondering about the Chrome permissions warning? Here's exactly what we can and can't see.
They say
“320 basis points”
We explain
3.2% — why can't they just say that?
They say
“Sequential deceleration”
We explain
Sales are slowing down
They say
“Normalised for one-time charges”
We explain
Ignoring the bad stuff to look better
“Even as a trained Chartered Accountant, I find it helpful to cut through analysts' jargon and get down to brass tacks. A really useful tool with great explanations in layman's terms.”
Nick Goldie
5/5 Chrome Web Store
“I teach Business at a UK secondary school, having worked in finance for twenty years. This extension brilliantly tackles indecipherable jargon head-on, giving no-nonsense, simple-to-understand explanations in context.”
Steve and Alice Catling
5/5 Chrome Web Store
“I've been getting into trading as a side hustle and it blows my mind how complicated analysts and journalists make the same thing sound. AskAYO makes it all so much easier to understand.”
Chris Taylor
5/5 Chrome Web Store
Why we exist
Finance education feels like school.
Finance influencers want your money.
We built the third option. Ask AYO starts from the brands you already care about and translates the business behind them into words you actually use.
Because “basis points” is just percentages with attitude.
Your favourite brand reports soon.
Read the breakdown when it drops, in plain English.