Finally understand the brands you invest in.
What is this?
A plain-English guide to the world's biggest companies — how they make money, what their earnings calls actually said, and what the numbers actually mean.
Why this exists
We're on a mission to break down the language barrier of finance. Most people care about brands like Nike, Apple, Tesla, LVMH. But the way these companies talk about their business is deliberately confusing. We decode it. Plain-English summaries updated within hours of every earnings call.
Still confused by a term?
That's what the extension is for. Highlight any term — on this site or anywhere else — and get an instant, plain-English explanation.
Browse Brands
Accenture
ACN
Industrial
Track Accenture earnings and performance
Adidas
ADDYY
Sportswear
Nike's main rival in global sportswear
Adobe
ADBE
Tech
Track Adobe earnings and performance
Airbnb
ABNB
Consumer
Track Airbnb earnings and performance
Allianz
ALV.DE
Financial Services
Track Allianz earnings and performance
Amazon
AMZN
Tech
Track Amazon earnings and performance
AMD
AMD
Tech
Nvidia's main rival in chips and GPUs
American Express
AXP
Financial Services
Track American Express earnings and performance
Apple
AAPL
Tech
Track Apple earnings and performance
Audi
VOW3.DE
Automotive
Track Audi earnings and performance
Berkshire Hathaway
BRK.B
Financial Services
Warren Buffett's legendary investment company
Block
SQ
Financial Services
Cash App and Square parent, fintech innovator
BMW
BMW.DE
Automotive
Track BMW earnings and performance
Canon
CAJ
Industrial
Track Canon earnings and performance
Chipotle
CMG
Consumer
Fast-casual favorite with younger investors
Cisco
CSCO
Tech
Track Cisco earnings and performance
Coca-Cola
KO
Consumer
Track Coca-Cola earnings and performance
Coinbase
COIN
Financial Services
Crypto exchange gateway for beginners
Costco
COST
Consumer
Cult retail following and membership model
Dell
DELL
Tech
PC and enterprise technology solutions
Disney
DIS
Consumer
Track Disney earnings and performance
DoorDash
DASH
Tech
Food delivery leader used daily by millions
eBay
EBAY
Tech
Track eBay earnings and performance
Etsy
ETSY
Consumer
Handmade and vintage marketplace with loyal community
GOOGL
Tech
Track Google earnings and performance
Gucci
KER.PA
Luxury
Track Gucci earnings and performance
H&M
OMXSTO:HM_B
Consumer
Track H&M earnings and performance
Hermès
RMS.PA
Luxury
Track Hermès earnings and performance
Honda
HMC
Automotive
Track Honda earnings and performance
Hyundai
005380.KS
Automotive
Track Hyundai earnings and performance
IBM
IBM
Tech
Track IBM earnings and performance
Intel
INTC
Tech
Track Intel earnings and performance
J.P. Morgan
JPM
Consumer
Track J.P. Morgan earnings and performance
L'Oréal
EURONEXT:OR
Luxury
Track L'Oréal earnings and performance
Lucid
LCID
Automotive
Luxury EV startup backed by Saudi Arabia
Lululemon
LULU
Sportswear
Cult athleisure brand with loyal following
LVMH
MC.PA
Luxury
Track LVMH earnings and performance
McDonald's
MCD
Consumer
Track McDonald's earnings and performance
Mercedes-Benz
MBG.DE
Automotive
Track Mercedes-Benz earnings and performance
Meta
META
Tech
Track Meta earnings and performance
Microsoft
MSFT
Tech
Track Microsoft earnings and performance
Nescafé
NSRGY
Consumer
Track Nescafé earnings and performance
Netflix
NFLX
Consumer
Track Netflix earnings and performance
Nike
NKE
Sportswear
Track Nike earnings and performance
NVIDIA
NVDA
Consumer
Track NVIDIA earnings and performance
Oracle
ORCL
Tech
Track Oracle earnings and performance
Palantir
PLTR
Tech
AI and data analytics for government and enterprise
Pepsi
PEP
Consumer
Track Pepsi earnings and performance
Philips
PHIA.AS
Industrial
Track Philips earnings and performance
PINS
Tech
Visual discovery platform with e-commerce integration
Porsche
P911.DE
Automotive
Track Porsche earnings and performance
Qualcomm
QCOM
Tech
Mobile chip maker powering smartphones globally
RDDT
Tech
The front page of the internet and retail investor hub
Rivian
RIVN
Automotive
Electric vehicle startup backed by Amazon
Robinhood
HOOD
Financial Services
Commission-free trading platform for beginners
Roku
ROKU
Tech
Track Roku earnings and performance
Salesforce
CRM
Tech
Track Salesforce earnings and performance
Samsung
KRX:005930
Tech
Track Samsung earnings and performance
SAP
SAP
Tech
Track SAP earnings and performance
Shopify
SHOP
Tech
E-commerce platform powering millions of businesses
Siemens
SIE.DE
Industrial
Track Siemens earnings and performance
Snap
SNAP
Tech
Snapchat parent company, AR and AI innovator
Spotify
SPOT
Tech
Track Spotify earnings and performance
Starbucks
SBUX
Consumer
Track Starbucks earnings and performance
Target
TGT
Consumer
Retail icon and popular dividend stock for beginners
Tesla
TSLA
Automotive
Track Tesla earnings and performance
Toyota
TM
Automotive
Track Toyota earnings and performance
Uber
UBER
Tech
Ride-sharing and food delivery leader
UPS
UPS
Industrial
Track UPS earnings and performance
Walmart
WMT
Consumer
World's largest company by revenue
Zara
ITX.MC
Consumer
Track Zara earnings and performance
Understand every term in these reports.
Highlight any financial jargon - on this page or anywhere else - and get an instant explanation.
Get the Extension - Free →This is not financial advice. We're just translating what companies say about themselves. Always do your own research before making investment decisions.